Many are drawn to blogging as a way to make money online because it’s an easy business to start, there are no startup costs and you can do it from anywhere. All of these reasons may be why so many think blogging is an easy way to making a fortune on the web. And it can be — if you know a few “secrets.”
Following are two that almost all successful bloggers use to build a blog that makes money.
To Build a Blog that Converts, Automate Where Possible
There are tons of automation tools for busy bloggers. And, the most successful bloggers use them to run virtually “hands free” online businesses. After all, isn’t this part of every internet entrepreneur’s lifestyle appeal?
One automation tool to start with is an auto responder. These allow you to follow up and keep in contact effortlessly with your subscribers. Practically every list-building service (eg, AWeber) offers them.
To Build a Blog Quickly, Offer a Free Ebook – One So Good You Could Sell It
“Yeah, yeah, yeah, I know, don’t tell me to offer another ebook. Isn’t that what everybody does? Does it really work?” If this is what you’re thinking, it’s understandable. Many bloggers offer free ebooks – and many of them are worthless; full of info so basic, it doesn’t help the reader at all.
The key to using this method to build a blog is to offer an ebook so valuable that you could sell it if you wanted to. And, it’s also best if it’s something you’ve created – not one of those PLR (private label rights) ebooks you find all over the web that are nothing more than sales tools for the person you got it from.
Your free offering is ostensibly the first major contact a blog visitor has with you. Hence, you want to make an impression; one that says, “I’m real; I’m here to help you achieve your dreams too and this why I’m giving you this information free.”
In short, look at your free ebook as the first step in building a long-term relationship with the prospects who receive it. If they like and trust you enough to subscribe to get this info (this should be part of the equation), then you’ve already done a lot right.
Don’t screw it up by disappointing them with useless info. Go over and beyond to provide crazy good information that makes them go, “Wow, I can’t believe he/she gave this away. I would have paid $ X for it!”
There are a ton of things you can do to build a blog that earns you a great living (eg, social media, contests, newsletters, etc.). However you choose to do it, keep your readers’ needs and dreams front and center. That’s why they come to you. If you do this, you should have no problem building a successful blog.